Social Media Breakfast Toledo #2

Twitter hash tag: #SMBTOL

Social Media Breakfast Toledo is an event where social media practitioners and others interested in communication come together to eat, meet, share and learn. Marketers, public relations professionals, entrepreneurs, bloggers, podcasters, videographers, new media fanatics, and online social networkers are all welcome to attend.

The Social Media Breakfast series began in Boston in 2007 and has now spread to more than a dozen cities throughout the United States.

Our early efforts in the Toledo-area center on defining trends and best practices, and highlighting new apps and experts, as we all try to stay abreast of the rapidly evolving idea of social media.

The May 1 Social Media Breakfast Toledo will include networking, a main speaker and good food.

Whether you know it or not, people are talking about you or your company online. Do you know how to find those online "conversations" and what to do about them? Techrigy's Aaron Newman will talk about Monitoring and Measuring Social Media: the platforms and monitoring tools available; brand names, trends and other examples of what can be monitored; ways to measure and analyze your results and related topics.

Aaron is founder and president of Techrigy Inc., and a serial entrepreneur having previously founded two successful startups, DbSecure and Application Security Inc. Over the past decade, Aaron has been widely regarded as one of the world's leading database experts. Aaron is the author of Enterprise 2.0, printed by McGraw-Hill, and the Oracle Security Handbook, printed by Oracle Press, and is an international speaker on technology topics. Aaron has also authored several patents in database security and social media.

Aaron founded Techrigy in 2006 to help businesses provide visibility into what people where saying in social media about their brands, products, and competitors.

Newman proudly served in the U.S. Army during the First Gulf War.

Techrigy SM2

Techrigy SM2 is a social media monitoring and analysis solution. With SM2 you can track conversations, reviews and positive/negative sentiment for your brands, clients, competitors and partners across the eco-system calledsocial media: blogs, wikis, microblogs such as Twitter, social networks, video and more.

SM2 is a complete analytics tool for charting trends over time, demographics, geo-location, sentiment, and providing drill-down reporting. SM2 provides complete historical data as well as real-time alerts.